Blog Illustrations
AIR Worldwide (now Verisk Extreme Event Solutions) produced a blog called InFocus hosted on its corporate website. Posting twice a week for over seven years, the blog was a key driver of traffic to the site and was a source of news and thought leadership for the Insurance, ReInsurance, and Catastrophe Modeling industries.
The corresponding illustrations evolved over time in an effort to remain fresh and engaging but overall were always intended to draw attention, conceptualize, and lighten up the blog’s often very technical content.
Five Favorite In Focus Blogs
A Small but Costly Wildfire in California
Can We Anticipate Climate-Related Black Swans?
The Cost of Building Supplies (unused)
Compromised Dams Are Accidents Waiting to Happen
Mathematical Models Show Large Decline in U.S. COVID-19 Cases by Fall (alternate design)
How a Tsunami Can Impact Coasts Far from the Quake
How Climate Change May Influence Earthquakes Around the World
Atmospheric Rivers Flood British Columbia
Emerging Issues: Using the Past to Illuminate the Future
So, What Is a Central American Gyre?
Quantifying the Risk from All Sources of U.S. Flooding
Rising Losses: Climate Change Is Not the Only Culprit
Evaluate Risk from Extreme Weather Events in Near Real Time
The Joplin Tornado Was So Bad It Led to Some Good
Wet Weather in Canada Could Impact Crop Insurance Losses
Wildfire Met the Wildland Urban Interface at Waldo Canyon
How the View of Megathrust Earthquake Hazard in Japan Changed after Tohoku
Formats
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Square/Web
In the blog’s earliest incarnation there was only a square thumbnail on the front page of the blog. As time went on and the site itself evolved, other formats where introduced to extend illustrations to the post itself as well drive engagement on social media platforms.
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Social Media
When branching out into social media, the illustrations made for the square thumbnail had to also be repurposed for platforms such as Twitter, Instagram, and LinkedIn. Analytics have shown that posts on these platforms featuring illustrations drove engagement more effectively than those without it.
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Header
A 2017 redesign of the AIR website, and a move toward responsive design principles enabled us to incorporate a header into a the blog posts presenting the design challenge of taking a square image and spreading out of a wide rectangle that would be squashed and stretchd according to a user’s screen si
How Great Was the Great Storm That Struck Southern England in 1703?
All Perils Are Perils; There Are No “Secondary Perils”
Reexamining Opioid Liability Risk in the Wake of Recent Litigation and Settlements
What Liability Exposure Managers Can Learn from Established Nat Cat Processes
Enjoy Our 2020 Year in Review Quiz
Tornadoes, Any Time, Any Place, Anywhere
Agricultural Risk in China
Which Extreme Weather Events Drove 2020 China Crop Losses?
How Do Louisiana’s Most Destructive Hurricanes, Katrina and Ida, Compare?
Catastrophic 1966 Flooding in Florence Highlights Italian Flood Risk
Bypassing Hurricanes Like Matthew Can Wreak Havoc, Too
Own Your Hurricane Risk with Catalog Viewer
How the Flood Risk Protection Gap May Evolve in a Warming Climate
Indonesian Eruption Highlights Links Between Climate Change and Volcanic Risk
Pandemic Supply Chain Issues Highlight Dependence on Semiconductors
Instantly Get Event- and State-Level Industry Losses in Catalog Viewer
On the Science of Risk Interconnectedness